India has the craziest number of Cricket fans and followers, however, the related news and communication have always been one-way. But recently, Circle of Cricket (CoC) powered by Botworx.ai. broke all the walls and officially launched their Facebook Messenger Chatbot that assists in forwarding all the latest content direct to the user’s messenger.
Daily news updates, live scores, exclusive photos/videos, and more will be delivered to the subscribers signing up with this Chatbot. It is ready to reach the ultimate heights with a huge number of subscribers in the sports segment. The company provides their users with an automated yet interactive chat which makes things even more engaging.
Botworx.ai is a California based company that also operates in India in partnership with COC to break the boundaries which disrupted cricket fans to engage in this sport. Sports domains have a very similar format with statistics, profiles, and commentary, even in the years of technology advancement! This method also paved the way for a mix of interactive quizzes & contests for polling and videos. Botworx.ai assisted in creating this bot molding the content consumption and monetization of the cricket portal.
Umesh Lakhmani, the head of Strategic Alliances and Partnerships, Circle of Cricket, quoted,
“Messenger Apps are the future of delivering content directly to the fans and we are delighted to have tapped into the market at the right time. Circle of Cricket Facebook Messenger’s open rate has been as good as 85-90% while delivering more than 5 Million Messages each month. Messenger bot is generating 7% of the overall FB traffic and looking forward to crossing 10% of engagement before the end of the year to become the leaders in delivering Cricket content to our fans through Facebook Messenger.”
“Circle of Cricket has been one of our early partners and the growth we have seen so far has been tremendous. In a country as cricket-obsessed as India, it’s challenging and equally gratifying to build a platform that engages such a diverse group of people. We have managed to build a high engagement level and believe this is just the beginning. Through our partnership we wanted to honor this fandom with a chance to create a fulfilling two-way communication, finally giving the great Indian cricket fan a platform to engage with their favorite sport!” said Mahi from Botworx.
About COC (Circle of Cricket)
‘Circle of Cricket’ has gained an enormous popularity, all thanks to the ever-rising cricket community. COC is best known for providing its subscribers with info, news, and analysis every day. With an interactive and engaging experience along with interviews, videos and live chat show, these are some of their specialties provided to the users.
Botworx.ai helps the company to provide full fledge marketing for their brand, with the right tools. It is based on AI-power helping companies to accelerate their growth by conversing the right message to the consumers.