As we are hearing a lot about ‘Make In India’ and ‘Digital India’ from quiet a long time, lets introduce you with this Made in India and Digitally designed in India company LUKUP MEDIA, because making and designing are equally important aspects. Founded in 2010 and based out of Bengaluru, Lukup Media very firmly aims at changing the way we look at the digital entertainment content present all around us.
Persuasive and retaining digital content consumption had been limited to cable television in the past. But now it’s all on the web and more people prefer media other than just television. And that’s what makes Lukup Media a unique company to look up at.
Lukup Media develops and operates a platform to deliver interactive content on connected devices. It’s a platform that provides officially licensed digital content ensuring the consumer’s privacy. The company not only provides television service but also data services to the consumers and has a pan-India license to do that.
Lukup awakens our hopes to expect good quality and aptly priced video streaming services in our country like how people abroad enjoy Netflix. Subscribers to the Lukup Media service can access Television and Internet content at the same time on televisions, mobile and tablets through the Lukup Player – which can be controlled by your phone using a mobile application – it combines the functionality of a set top box and a broadband router.
Lukup is India’s one of a kind technology company that provides the country with its first dual play service offering linear television, video on demand and Internet access through a single connection, for a single monthly subscription.
The company procures and distributes exclusively in India products that are designed, developed and manufactured by its group company Lukup Technologies. Lukup Media distributes its service and products through its local cable network partners, direct sales agents and retail.
The operations team is headed by Sisir Pillai who has more than 25 years of experience in the broadcast and distribution space and was Chief Strategy Officer at Digicable before joining Lukup Media.
Consumers will be able to stream content and watch what they want on more than one screen or device – TV screens, tablets and mobile phones – all at the same time.
The consumer would need to install the The Lukup Player application (Available on the Google Play Store and soon would be available for iPhone and Windows mobile devices) on their mobile phones to be able to control the Lukup Player connected to their television.
Members of a family have the freedom to create their own personal profiles using the Lukup Player mobile application and use their profiles to personalize the experience. There’s a total privacy control over their profiles with individual channels, personalized favourite playlists and 500 GB of free media storage on the cloud to view content from wherever they are.
A very versatile yet limited service has quiet a reasonable pricing for its Plans and Hardware.
Plans start with the Starter Pack of Rs.990 per month for more than 140 free-to-air linear channels, 500 GB of free network storage to record TV, 30 GB broadband data at 4Mbps download & upload speed including Rs.300 credit to subscribe to standard definition and HD pay TV channels and video on demand content. The other packs include Premium and Power Packages.
The hardware is priced at Rs. 5000 for the single screen Lukup Player S and Rs. 6000 for the multi-screen Lukup Player X. It comes with unlimited TV recording that allows the users to view their recorded content anywhere on any device. The Lukup Player is available on Amazon.in and features a wireless touch screen that allows users to search for and find content from live TV channels, video on demand platforms, internet services and personal media storage.
All in all this is a technology definitely to look out for. Lukup has made efforts to bring video streaming to multiple screens with affordable technology and pricing.