Micromax Yu Launches Yuphoria at Rs 6999 With Lollipop Cyanogen OS 12

Yu Televentures has launched its second Cyanogen based smartphone after the Yureka which sold over half a million units in the first quarter. Micromax Yu Yuphoria YU5010 is priced at Rs 6,999 and claims to offer flagship device like features at an affordable price point. It will go on sale on May 28th Exclusively on Amazon.in(Pre-booking starts today).

Front view Micromax Yu yuphoria Buffed Steel with Black panel

During the launch, Micromax Yu’s Co-founder and CEO Rahul Sharma explained the metal stamping process used to make the phone body and physical vapour deposition used for the multi-colour along with polishing and anti-fingerprint coating. The device promises better grip and a flagship feel. Unlike Yureka the new Yuphoria will be made in India, except for the first few batches. Hope the company will save on import duties.


Yuphoria has a large 5-inch IPS HD display with a resolution of 720 x 1080 pixels(294ppi). It comes with layer of Corning Gorilla Glass 3 for protection, which is great for a smartphone priced in this range.
Yu Yuphoria smartphone is made of metal body which is USP of the phone and stands apart compared to other smartphones in this segment in terms of design.

OS and interface

It runs new Android Lollipop(5.0.2)-based Cyanogen OS 12. It has an interface similar to Yureka. The new Cyanogen OS 12 comes with app themer through which users can customise the themes to look and feel the way they want. It also comes with Truecaller integrated within the call dialler.

Hardware and finish

In terms of form factor, the Yuphoria is made with metal body finish which weighs 143 grams and has a thickness of 8.25mm and comes in Buffed Steel with Black panel and Champagne Gold with White panel color options. It is powered by a 64-bit Qualcomm Snapdragon 410 clocked at 1.2GHz coupled with 2GB RAM. With 16GB storage onboard. The phone supports a 4G LTE and has dual SIM(Micro Sim). It has sensors such as Compass/ Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor and, Gyroscope. Bluetooth is version 4.0 and Wifi 802.11 b/ g/ n. It doesn’t have OTG support for Pen drives.

Audio, Battery and Camera

Micromax Yu yuphoria Buffed Steel with Black panel

It houses a Lithium Polymer Battery with a capacity of 2230 mAh which offers 7hours talk time and 160 hours on standby. The company claims it can charge the phone from zero to 65% in 45 minutes with Qualcomm Quick Charge technology found in some high-end devices. On the Camera part, it comes with 8-megapixel rear camera and a 5-megapixel front camera for selfies with 85-degree wide-angle lens and a f/2.0 aperture. Audio is powered by Cirrus Logic Wolfson Stereo chip and AAC speakers.

Key specifications of Yu Yuphoria at a glance:

  • Android Lollipop(5.0.2)-based Cyanogen OS 12
  • 1.2GHz quad-core Qualcomm Snapdragon 410 MSM8916 Processor
  • 2GB RAM, 16GB Internal Storage, Expandable upto 64Gb
  • 5.00-inch IPS HD Display With Corning Gorilla Glass 3
  • 8-megapixel rear with Flash and 5-megapixel front Camera
  • 2230 mAh battery with 7 hours Talk time and 160 hours Standby
  • Dual Sim 4G LTE, Bluetooth 4.0, Wifi 802.11 b/ g/ n
  • Available in Buffed Steel with Black panel and Champagne Gold with White panel.


Click here to register Yu Yuphoria on Amazon


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